You need leaders who can hack the fire of the program managers, engineers, supply chain and test folks breathing down your neck to “just ship it”.Ī lot of that “fire” gets breathed on Hewlett-Packard’s Mike Nash, a vice president inside of HP’s Personal Systems group. Therefore, you need leaders who can say “no” to shipping a product as issues arise. Defects and issues that may fly with the mainstream and value lines just won’t fly in the premium world.

It also needs better marketing that sometimes is radically different than the rest of the product line.Īs for the user experience, it needs to be thoughtful and perfect. A premium product needs premium investment in the right places otherwise you look like a poser, a pretender. Everyone all the way up to the CEO needs to be committed to it as the numbers never actually look good in the beginning. Even harder when profits are hard to come by as one mistake can chew up all the quarterly profits. Running premium products inside a massive company who develops a lot of differently positioned and priced products is never an easy thing. I have personally used them both for an extensive period of time and I wanted to share with you some of my observations on those, too. They’ve released the HP Omen and Spectre x360 notebooks within the last year, both of which are great examples of Hewlett-Packard’s improvement in the premium notebook space. I’m happy to say, that has changed significantly as evidenced by two of their consumer notebooks and additionally, their approach to a premium product.

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